It is clean and simple. Avoiding the over saturation of today’s visually polluted world. It causes you to stop and look, at least for a minute, before swiping up.

Inspired by the likes of the great B&W fashion and portrait photographers of the 60's through early 2000's - think Helmut Newton, David Bailey, Herb Ritts, Peter Lindbergh - it remains Jef’s go to format for bold portraiture.